For this project, I had the opportunity to create a fresh and engaging logo and comprehensive branding concepts for Bubbl, a trendy new bubble tea company based in London. The goal was to develop a visual identity that would appeal to a young, vibrant audience while standing out in a competitive market.

Process

Research & Inspiration: I started by immersing myself in the world of bubble tea culture, understanding both local and global trends in design, color psychology, and customer preferences. This informed my approach to creating a logo that would be both playful and sophisticated.
Concept Development: I explored various design directions, experimenting with bold colors, fluid shapes, and modern typography to reflect the fun and dynamic nature of bubble tea culture, while maintaining a clean and professional look that would appeal to the London demographic.

Logo Design: The final logo features a fluid, bubble-like motif, paired with a playful yet minimalist typeface. The design balances energy and elegance, evoking a sense of freshness and excitement—perfect for a brand that celebrates the joy of bubble tea.
Branding Elements: Beyond the logo, I also developed complementary branding materials, including color palettes, typography guidelines, and packaging concepts, ensuring a cohesive brand experience across all touchpoints.

Outcome
The branding I created for Bubbl successfully captured the brand’s fun, youthful spirit while ensuring it was versatile enough to be used across various mediums, from storefront signage to digital platforms. The new identity helped position Bubbl as a unique and visually appealing choice in the competitive London bubble tea market.