For Volvo’s global electric vehicle (EV) campaign, I was tasked with designing a cohesive set of car graphics that would be deployed across all Volvo dealerships worldwide. The goal was to create a visually compelling design that would effectively communicate Volvo’s commitment to sustainability, while aligning with the brand’s premium image.
I collaborated closely with the marketing and branding teams to ensure the design was adaptable for various car models and dealership environments. The final design emphasizes clean lines, modern typography, and a bold, yet minimalist color palette, which reinforces the future-forward nature of the EV lineup.
This project required a deep understanding of Volvo’s global brand identity and a keen eye for scalability and consistency across different markets and dealership formats. The final graphics were successfully rolled out across multiple regions, contributing to the brand’s push toward a greener, electric future.