For this project, I was approached by the North Carolina Department of Justice to help launch a new campaign focused on supporting inmates returning to society. The campaign aimed to promote themes of equality, and second chances.
I created a custom logo that visually embodied these core values, combining elements of balance, freedom, and a fresh start. The logo was developed in multiple formats and layouts to ensure flexibility across various platforms and materials. In addition to the primary logo, I designed a t-shirt mockup for the campaign, as the client planned to produce and distribute branded apparel to raise awareness and engage the public.
The final deliverables included:
- A versatile logo in various formats (JPEG, PNG, EPS)
- Several layout options to accommodate different uses (digital, print, merchandise)
- A t-shirt design mockup for promotional purposes