For this project, I conducted in-depth research into current fashion trends, focusing on the design aesthetics of leading clothing brands. Drawing inspiration from modern and natural color palettes, I developed a custom logo that embodies the chic, urban feel of SoHo. The design process also included creating a series of shirt designs that incorporate diverse typography styles, ensuring a fresh yet cohesive brand identity. To tie the project together, I designed additional brand elements that complement the color palette and reflect the SoHo vibe, delivering a complete visual language for the brand.