For this project, I designed and produced a dynamic, short-form commercial for a 0-calorie soda brand using Adobe After Effects. I integrated a combination of images and video footage to create an engaging visual narrative that emphasizes the refreshing qualities of the product.
Throughout the commercial, I crafted custom motion graphics, applied smooth transitions, and used strategic typography to highlight key messages. I also created a unique logo that is consistently featured, reinforcing brand identity throughout the piece. The audio selection was carefully curated to complement the tone of the commercial and enhance the overall experience.
This rough draft showcases my ability to blend creativity with technical skills, producing a cohesive and visually appealing commercial that aligns with brand messaging.