Project story / Lexus QR
Lexus QR
Print met digital right on the showroom wall.
A modular QR-code display system that made every current Lexus brochure available on demand—without asking the showroom to hold a library of print.
The ask
Put every brochure within easy reach.
The lineup changes, the brochures change, and customers expect details on their phones. The space needed one clear way to connect all three.
The big idea
Make the wall the menu.
A repeatable card system paired a model image, concise instruction, and a generous scan zone so every brochure became part of one easy-to-navigate display.
One scan at a time
The whole lineup, lined up.
Each card worked on its own, but the rhythm of the full row made the system feel deliberate—clear enough to scan quickly and polished enough for the showroom.
A flexible system
Designed to change without starting over.
The structure stayed consistent while model imagery, brochure names, and QR destinations could be updated as the lineup evolved.
- 01One modular format for every vehicle card.
- 02A consistent hierarchy and dedicated scan zone.
- 03Production artwork aligned to clear acrylic hardware.
The final result
Small cards. A much bigger library.
The finished wall turned a simple printed touchpoint into a useful digital bridge—giving visitors the details they wanted without adding clutter to the showroom.
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