Lexus QR Experience

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Lexus QR Experience

Category

Customer Experience / Retail Display

My Role

Creative concept
Display design
Implementation

Acrylic Lexus model brochure displays with QR codes and silver standoffs

Challenge

Lexus stores relied on paper brochures for every model, creating recurring print costs and a dated customer touchpoint.

Solution

I replaced them with custom acrylic QR-code displays mounted on silver standoffs, giving each model a clean, permanent information point.

Impact

Guests can scan for current model details while the dealerships reduce paper use and repeat printing.

A row of Lexus QR displays installed inside the dealership
Detail view of a Lexus QR-code acrylic display

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