Volvo XC90

All selected work

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Volvo XC90

Category

Retail Brand Experience / Automotive

My Role

Creative concept
Vehicle decal design
Production direction

Volvo XC90 in a dealership showroom displaying custom launch decals

Challenge

Volvo Cars needed a fresh way to introduce the new XC90 inside its dealerships and help the vehicle stand out on the showroom floor.

Solution

I developed a set of original vehicle decals for the launch, balancing clear product messaging with Volvo’s restrained visual style.

Impact

Volvo representatives visiting the dealership selected the concept for use across dealerships nationwide.

Volvo XC90 feature-message system showing product benefits and vehicle decals

Volvo XC90 vehicle mockup with campaign decals

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