The Ask
Make healthy feel delicious.
The identity needed enough clarity to work across packaging and everyday touchpoints, with enough character to make the brand feel instantly inviting.
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Project Story / Ah Sae
Ah Sae
A fresh identity, served with personality.
A playful food-and-beverage brand system designed to feel bright, memorable, and good enough to eat.
The Big Idea
A little flavor in every detail.
A bold wordmark, a bright teal-pink-yellow palette, and loose ingredient drawings created a system that could stay consistent without ever feeling too buttoned up.
From Mark to Menu
One identity.
Plenty of appetite.
The brand moves easily from the main mark to carryout pieces, packaging, and the small moments that make an experience feel complete.
Out in the Wild
Made to look as good as it tastes.
Photography brings the graphic system into the real world—letting the saturated palette, generous scale, and playful voice do the talking.
The Good Part
Bright, flexible, ready to serve.
The finished system gives Ah Sae one recognizable voice across every application—clear enough to scale and lively enough to keep earning a second look.