As part of the creative team behind the "I Am Too Sexy" movement, I had the opportunity to design and refine the brand’s visual identity. This project involved creating a versatile logo in multiple formats, ensuring it could be used across various media and platforms. I also crafted a series of digital graphics to maintain a cohesive and striking brand presence. In addition to the core branding work, I was tasked with designing t-shirts and promotional sales graphics for a Black Friday Sale event. These materials were developed to not only attract attention but also drive engagement and sales, with designs that reflected the bold, confident spirit of the brand. The final graphics were used across social media, email campaigns, and on the website to boost visibility and encourage purchases during the promotional period.