For this project, I was tasked with creating a more efficient and cost-effective way to showcase Lexus models at the dealership. Instead of using traditional paper brochures, I designed sleek digital brochures for each model, providing a modern, dynamic way to present the cars’ features. The digital brochures were then formatted for printing onto acrylic panels, offering a premium, long-lasting display solution.

The acrylic installations were strategically placed on the dealership walls to maximize visibility and create a clean, sophisticated aesthetic. This approach not only streamlined the customer experience but also elevated the overall ambiance of the dealership, aligning with Lexus’ luxury brand image.