For this project, I designed a distinctive logo and packaging for a vibrant new Acai Bowl company aiming to make healthy eating both appealing and memorable. The goal was to create a visual identity that captured the essence of freshness, energy, and natural ingredients, while also standing out in a competitive market.

The logo combines organic shapes and bold, modern typography to evoke a sense of fun and vitality. The packaging design focuses on sustainability and functionality, incorporating eco-friendly materials and user-friendly features that reflect the brand’s commitment to health-conscious, environmentally aware customers.

Through thoughtful color palettes and a playful yet refined design approach, this project successfully communicates the brand’s commitment to quality, community, and a healthy lifestyle, while ensuring that the packaging is as eye-catching as it is practical.