Project story / Pure Fizz
Pure Fizz
A sparkling little brand with a lot of personality.
A bright beverage identity and campaign world built from fruit, color, a friendly bottle badge, and a playful sense of refreshment.
The ask
Give a new drink idea an unmistakable point of view.
The identity needed enough character to feel established, enough flexibility to stretch into a campaign, and enough joy to make refreshment feel immediate.
The big idea
Bottle the bubbly part.
A cheerful bottle badge became the anchor, while crisp fruit photography, punchy color, and quick motion built an energetic world around it.
Flavor and feeling
Refreshment you can almost hear.
Lemon yellow, cherry red, cool blue, and deep green created a palette with contrast and appetite. Every image felt clean, bright, and ready to fizz.
From mark to moment
Built from badge to campaign.
The badge established the voice first. From there, the system expanded into photography, color stories, and a looping motion piece without losing the brand’s friendly center.
- 01A recognizable bottle badge with a handmade wink.
- 02A flexible palette tied to fruit and refreshment.
- 03Campaign motion that keeps the energy bubbling.
The final result
A little effervescence goes a long way.
Pure Fizz became a complete visual world—distinctive at logo size, energetic across a full screen, and flexible enough to carry future flavors, images, and campaign ideas.
Keep wandering